Altman's theory of syntactic/semantic approach (1984)

I have taken a look at Altman's theory of syntactic/semantic approach (1984) and have explored and analysed it in terms of my own media text. I feel it will heavily relate to my short film as I can approach it in different ways. Getting my genre across clearly to the audience is important and I will use both semantics and syntax to do this.
I will need to take into account my target audience as well as the theory itself as they might take in media information differently to other audiences.
This means that both the specific contents of my video, and how I brand the video/what I call it will add to what genre it is placed in. The rest is down to the audience to decide what genre it is placed in, as not only one person can decide.
I may aim to put my video into an horror comedy genre, but end up creating something more suited to an abstract sub genre accidentally.