Evaluation question 2

How effective is the combination of your main product and ancillary texts?

When creating all 3 of my products including my short film, movie poster and magazine review I kept the house style in mind and tried not to deviate from it. This is to create  a branding for the product. A recognizable theme and art style that an audience can view and know instantly that it is my product. I used the same font throughout the entirety of the project which represents a classical horror film or the horror genre itself as well as a very over-the-top filter/art style for the characters in the poster. This is very unconventional in films nowadays due to the fact that most posters just contain an image of the antagonist or protagonist doing a certain thing with no artistic approach or uniqueness.

The classical horror theme continues throughout the project and is heavily emphasized in the short film itself. I used the classic "horror organ music" associated with classic horrors like Frankenstein and Dracula which will be recognized by a huge amount of demographics and audiences. I used this for comedic effect as well as a way to reach the audience on a level that they might not realize, due to the music being easily recognizable but not very popular in modern media.

I also used the same colour scheme throughout all 3 pieces of media, with a dark underlying tone and heavy bright red text. Though this also relates to the classical horror films that would use a similar colour scheme (due to the fact that there were no screens in colour) I did this because a recognizable colour scheme is very important when forming a brand around a product. The bright red used in the text is also very over-the-top and will be heavily associated with my product after a consumer sees it. Again, this effect is good because a unique style makes all things associated
with the product easier to spot.

Within all 3 of the products, I also made sure to have a lot of enigma woven into the product. In the poster, we wee just the main characters face as well as the monkey behind him. There is no explanation to plot, what the monkey is doing or what the film could even be about, although the text does a good job of telling the audience this. My magazine review sets the monkey up to be a villain of sorts even though this is the opposite in the short film, where the monkey is shrouded in mystery throughout and is more of an "eerie presence" than an actual character in the film.

My audience feedback gave me the impression that the target audience liked the branding of the product and thought it was easily recognizable which was the main goal of the branding.  The text itself was also decided by my target audience as they thought it was the most appropriate for the short film I was creating.